In cinema, the word 'cult' can be a dangerous one. All too often, it's a lazy, catch-all term used to describe a film that is loved by no more than three people, and is invariably shit. At the other end of the spectrum, there's a film like 'The Shawshank Redemption'. No box office success, little marketing, and pretty much no hope, 'Shawshank's fortunes were transformed, thanks to the advent of the DVD market, into one of the most rented, watched, and loved films of the modern era, a movie that began as cult, and became the complete opposite, the very definition of mainstream.
Don't be fooled, he'd just waded through shit. |
But the emergence of various pop-up and outdoor cinemas over recent years has allowed some of the true cult films to strutt their stuff in front of a contemporary audience in the way in which they were intended. Not on ITV3 on a Wednesday night at 2am after a show about Peter Andre waxing his arse, but on the big screen, whilst sitting on a beanbag next to someone who smells as if they may well have just pissed themselves.
Dear Peter, no-one cares. |
The 1980's in a nutshell. |
Recent years have seen something of a decline in true cult film. 1999's 'Fight Club' began that way, with awful reviews, dreadful cinema takings, and many campaigns to ban it from the start, but has now been (rightly) recognised as the brilliantly black comedy it is, and not the disgustingly violent and manipulative drivel that Daily Mail readers (my nan) would have you believe. A few years later, and the notorious 'The Room' began it's road to cult status, to the point where the Prince Charles Cinema in Soho still shows it regularly and to packed crowds. Apparently, people take along spoons and talk along to the favourite bits of the film. I would not like to meet any of these people, but I've been told they exist.
Too. Many. Drugs. |
5) - Put your mobile away. We may not be in an Odeon but I'll still smash up your Samsung Galaxy if it rings again, dig?
4) - Don't lie back too far in a deck chair. If you do, it can take up to 12 minutes to get up again. And don't lie back on a beanbag.
At all.
Just don't.
3) - If taking a loo break, remember the toilets may be within earshot of the audience, so best not to be singing Tatu's 'All The Things She Said' as you dry your hands and come out again. Trust me.
2) - Do not bring plastic bags full of loud snacks such as Pringles or carrots with you. There's rules here, this isn't fucking Vietnam.
1) - People seem more attractive at pop-up cinemas than at regular cinemas.
This is because you are drunk.